The below mentioned are 14 common misconceptions about Digital marketing and advertising: Digital marketing means social media Social media is a digital platform, not a digital marketing process. People usually relate digital marketing and advertising to social media. This deviates their idea about what digital marketing is all about. Digital marketing- A broad concept Digital marketing is a broad concept. It has various elements including social media. But social media is just an important part of digital marketing. Digital Marketing involves everything that uses computers, smart phones, tablets, billboards, radio or television etc. e-mails and mobile websites is its expanded form. 2. Not applicable for small businesses We see big brands thriving through advertising in Digital platforms with good results. But a misconception by the small businesses that they are not applicable for digital marketing leaves them helpless. Anybody can prefer digital marketing Digital marketing help...
